PROMO VIDEOS

Casetify (2020-2025)
Promo Videos, In Store Video

 

I have been a long time collaborator for Casetify, a Hong Kong-based company that designs and produces user-customized phone cases and electronic accessories, on a bunch of promo videos for their upcoming collaborations with clients such as Pokemon, One Piece, BTS, Sorayama, Disney, Peanuts, DragonBall Z and more.

Casetify x DragonBall Z

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Role : Concept, Design, Animation, Sound

The project called for a video that could introduce Casetify’s collaboration with Dragon Ball Z, to visually highlight the special edition phone cases. From the start of the project, my focus was on capturing the essence of the original series, with a strong emphasis on showcasing the design inspiration behind the collection. Some sections in the video take direct reference from the iconic Dragon Ball Z intro: stars, deep space, and the dragon balls floating through. A significant part of the direction aimed to recreate the 'Spine Art' effect from the manga box set, arranging the cases to reveal the complete artwork (see 0:02–0:04). Traditional anime-style FX were incorporated for reveals, bringing energetic, familiar transitions to each shot. The approach balanced technical animation details with visual storytelling, connecting the nostalgia of the series to modern motion work.

Casetify x Kunel Gaur

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Role : Motion Design

Kunel Gaur is an artist and founder of Animal creative agency. His unique style revolves around brutalism in design, so the plan for the video was to do justice to his artworks and perfectly capture that aesthetic. The mechanical motion design elements used in the video complement Kunel's style perfectly and showcase the raw, industrial feel he is known for.

Casetify x Peanuts™

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Role : Motion Design

Peanuts™ and Casetify join forces in this fun and nostalgic motion graphic video. The beloved Peanuts™ characters come to life in a quirky and modern way, perfectly capturing the spirit of both brands. The video showcases the limited edition phone cases in all their glory, highlighting the playful designs and the ability to customize Casetify's phone cases.

Casetify Customisation

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Role : Script, Frames, Motion Design

Casetify offers their customers a plain canvas with a wide range of customization choices from custom text to monogram and show the world what CASETiFY is all about - bold, energetic, and unapologetically fun! In the video, we show how every letter, from A to Z, has its place in the fully customisable phone cases they offer.

Other Collaborations

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Being a frequent collaborator, I have worked on a number of other promo videos with Casetify. This includes promos for their collaborations with Powerpuff Girls, Pokemon, Sorayama, One Piece, the k-pop band BTS among a few others. Some highlights below.

Casetify x Powerpuff Girls
(2023)