ABOUT

PROMO VIDEOS

MOTION DESIGN & DIRECTION



2020-Present
10+ Projects



       /INTRO

A selection of promo videos I worked on independently for brands and social media.
        /WORK

The work spans concept, storyboarding, motion design, visual design and development, sound design and editing.








Featured #❶
Kicks Crew

Concept · Design · Animation · Sound
 KICKS CREW provides everyone globally with a trusted source and the widest selection of sneakers and streetwear needs. This was a promotional video to highlight their offerings.










The brand’s style is minimal and functional with exaggerated and heavy use of typography. To extend it in motion I decided to add dynamism through rapid movements in text along with changing perpsectives.







Initial Direction











Featured #❷
Snapp Launch Post

Concept · Design · Animation
 Snapp is a personal project my friend and colleague Pranay and I teamed up for. The idea for Snapp started brewing back in 2018 when we were randomly clicking photos in the office with our daily phone — a Nokia 150.











Static Frames





















The idea behind this launch post was to have a sarcastic take on the myriad different tech gimmicks a smartphone camera offers and therefore takes away the human input from the photos it takes.





Visual Design for Social Posts

A feature phone in its essence is a phone stripped of gimmicks and smart features to focus on the core experience of being able to call and text. Keeping that in mind, the visual approach I took was to take the silhouette of a Nokia 150 and only keep enough detail to make sure the essential visual features are visible enough to establish that this is a phone with a keypad.










Featured #❸
Veu Stickers

Concept · Design · Animation
VEU is a platform to discover and book talented, local photographers to make the most of those special, fleeting moments of your life.

We developed a bunch of stickers to promote the service. Keeping in mind the audience which VEU caters to - photographers, the idea was to take photography terms, situations, puns etc and present them in the form of quirky animated illustrations. All the stickers had one common element to tie them up, the VEU oval which appears in different forms in all of them.








Stickers in Action










Creative Direction : Kunel Gaur
















The stickers were animated to be perfect loops which is ideal for their usage on social media. They were then uploaded on GIPHY as transparent gifs.

The VEU animated stickers are available for use on Instagram to dress up your Insta-stories and conversations. You can use the stickers by looking up 'Point of Veu' in the GIF search bar.

 








Featured  #❹
Winter Vacation - Animal

Concept · Design · Animation · Sound
 The Animal winter vacation.


Animal goes into a week long shutdown every year end. The idea was to show how our systems hint us to go into hibernation as we approach the last week of the year.

In collaboration with Pranay Patwardhan














Featured #❺
Pride in Sports

Animation · Sound
The biggest threat to women’s sport is those who say no to equal pay and opportunities. It’s people who continue to support male athletes who violently abuse women. It’s those who do not call out the use of sexist, homophobic, transphobic slurs and allow rape culture to continue to permeate in sport. It’s sponsors and advertisers who say no to equal investment for women. Rest is just a feeble argument to cloak transphobia.





That’s all folks!